What is CoachUp?

CoachUp is a service that connects athletes with private coaches for sport-specific, one-on-one coaching.

CoachUp is the link between where you are and where you want to go. It’s one-on-one coaching with seasoned experts who know your game inside and out, whatever the game may be. It’s the secret sauce that’s propelling athletes from the bench to the field, from JV to varsity, from college to the pros.

CoachUp is a cultural movement that’s dramatically changing how athletes train and improve, both on and off the field. We’re helping athletes get the most out of themselves.

And that’s the most satisfying victory of all.


Just Shoot: A CoachUp Success Story

A year ago, David decided to get serious about basketball. His mom, JoAnn, had signed him up for camps and clinics before, but they just weren’t doing the trick. Then JoAnn met Coach Anthony Gurley through CoachUp and everything changed:

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